Sketchbook ‘Look’

We made this promo for our favorite brewery in the Chicagoland area, Sketchbook Brewing. It’s a fun mix of handmade elements, with some slick compositing and some 3D assets sprinkled in, here and there, for good measure.

Solemn Oath Brewery ‘Stay Blue’

Our friends at Solemn Oath were preparing to launch a new line of sparkling water. We made content with our motion control robot framed for 9x16 for individual social clips, as well as 16x9 for a longer, dynamic edit, full of animation. Not only did we use the robot on this one, we also shot some 1500 frames-per-second slow-motion sections of cans dropping into a water tank, to capture the product in a fun, energetic way.

Jack White ‘Buttons’

Our pal Matthew Jacobson does a lot of work with the musician Jack White and had recently put together a great poster and buttons box set that he wanted to show off. We spent some time at the studio, all on the same sweep, flipping posters, getting closeups with probe lenses, throwing buttons and shooting them in slow motion, and capturing it all with our Cinibot.

We’re officially trained on Marc Roberts Motion Control proprietary software, Flair, to be able to move quickly and orchestrate and program amazing robot shots like this:

Here are a couple samples of projects we created using a smaller motion control robot, with lots of probe lenses used and some digital trickery and compositing, per usual…