Field Notes’ new ‘Heavy Duty’ notebook was set to launch in what turned out to be the middle of a global pandemic, which made our regular productions for them a bit more difficult. Fortunately, the edition lent itself well to a parody of truck commercials. We spent hours sourcing stock footage, shooting insert shots, working on vfx bits and pieces (like adding wings to a hard hat), and coloring it all to make sure it matched. Mark McConville, of the LA-based Superego comedy powerhouse, provided the music, which fit perfectly, making this one of our favorite Field Notes films of all time.