Our friend Christen Carter, of the famed Busy Beaver Button Company, had a new book from Princeton Press coming out, all about her first love: buttons. We loved the book and offered to help make a promo for it. She encouraged us to go as crazy and weird as we’d like, so we did… and then some. Using footage, both stock and shot in our backyard during a pandemic, animation and loads of compositing, we created this overly-dramatic piece of funny.